Importance of Personal Branding
Tom Peters
"Regardless of age, regardless of position, regardless of the business
we happen to be in, all of us need to understand the importance of
branding. We are CEOs of our own companies: Me Inc. To be in business
today, our most important job is to be head marketer for the brand called
You."
Fortune
"It's clear that today's celebrities are becoming Brands unto themselves.
But now even middle managers can get into the act. So if you see your VP
of finance in the gossip pages next to J. Lo, don't be surprised."
Harry Beckwith
"It is not slickness, polish, uniqueness, or cleverness that makes a brand
a brand. It is truth."
Jason Hartman
"Your personal brand is a promise to your clients... a promise of quality,
consistency, competency, and reliability."
Helena Rubinstein
“In a competitive world, organizations are realizing that only people can
brand products or services effectively – that we are not just selling a
branded product but a mass of branded people who support and deliver
it.”
AdWeek
"In fact, in these times of economic uncertainty, a solid CEO Brand is,
perhaps, more important than ever."
The Network is committed to helping its members to get the recognition
they deserve, distinguish themselves and stand above the crowd.
Tom Peters
"Regardless of age, regardless of position, regardless of the business
we happen to be in, all of us need to understand the importance of
branding. We are CEOs of our own companies: Me Inc. To be in business
today, our most important job is to be head marketer for the brand called
You."
Fortune
"It's clear that today's celebrities are becoming Brands unto themselves.
But now even middle managers can get into the act. So if you see your VP
of finance in the gossip pages next to J. Lo, don't be surprised."
Harry Beckwith
"It is not slickness, polish, uniqueness, or cleverness that makes a brand
a brand. It is truth."
Jason Hartman
"Your personal brand is a promise to your clients... a promise of quality,
consistency, competency, and reliability."
Helena Rubinstein
“In a competitive world, organizations are realizing that only people can
brand products or services effectively – that we are not just selling a
branded product but a mass of branded people who support and deliver
it.”
AdWeek
"In fact, in these times of economic uncertainty, a solid CEO Brand is,
perhaps, more important than ever."
The Network is committed to helping its members to get the recognition
they deserve, distinguish themselves and stand above the crowd.
| Risk Knowledge Network, Inc. |
Risk Who's Who™
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